DETERMINAN PENDAPATAN UMKM KULINER PEREMPUAN DAN STRATEGI PENINGKATANNYA DI MENDALO INDAH, KABUPATEN MUARO JAMBI

Abstract

This study aims to: 1) determine the effect of business capital, age, product innovation, and digital payments on the income of female culinary MSMEs in Mendalo Indah. 2) formulate strategies to increase the income of female MSMEs. The analysis method used in this study is quantitative descriptive analysis. The quantitative analysis tool uses multiple linear regression using Eviews 12. The population in this study consists of female culinary MSME entrepreneurs in Mendalo Indah Village. The sample used consisted of 72 female culinary MSME entrepreneurs in Mendalo Indah Village. The results of this study indicate that: 1) the variables of business capital, age, product innovation, and digital payments simultaneously have a significant effect on the income of female culinary MSMEs in Mendalo Indah Village, Muaro Jambi Regency. Partially, the variables of business capital, product innovation, and digital payments have a positive and significant effect on income, while the age variable does not have a significant effect. 2) The prioritized strategy is the WO strategy with the highest TAS score, which is to utilize the opportunities of digital technology development and digital payments to minimize weaknesses related to capital limitations and business management.